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Veeve and UnderTheDoormat Group have merged to create one of Europe’s largest and most dynamic end-to-end short term rental businesses, positioning it for future expansion. The combined entity will incorporate the largest full-service manager of premium urban short lets in London and Paris. The combined entity will incorporate the largest full-service manager of premium urban short lets in London and Paris.
Having worked with the UnderTheDoormat since 2022, we subsequently supported them through negotiations over the last few months, working with Veeve’s main investor and are thrilled to see the merger complete this month. “I have been delighted to work with Robin, Alex and the team at Ruffena over this period. The advice and experience has been extremely helpful in delivering this major step forward for both businesses”.
Merilee Karr, CEO & Founder, UnderTheDoormat
The Group’s technology arms, Hospiria and TrustedStays, will spearhead the international growth of the Group into new markets and to enhance its offer for all customers. “We continue to work with the combined business in seeking additional capital to support growth next year and beyond”.
Robin Rowland Hill, CEO & Founder, Ruffena Capital